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8 Tips to Increase Your Content Strategy’s Conversion Rates

Updated: Oct 16

Is your content not bringing in enough conversions? It can be frustrating to write content, get traffic, and not get any conversions. It can be even more frustrating if you take the time to write content and don’t even get the traffic you deserve in the first place.

Fortunately, you can fix low-performing content. In this article, I will show you eight tips to help you get more traffic and conversions out of your content. You can use these tips when creating new content or fixing existing blog posts, so they start performing better.

Woman writing in her notebook

Let us get into it.

1. Know What Kind of Content Your Market Wants

The first step is understanding what kind of content your market really wants. You might be writing great content, but if it is not what your target audience is looking for, it won’t perform well. A big part of writing high-converting content is knowing what your market wants.

There are a few ways to figure this out. You can look at your top-performing content and see what kind of topics they cover or which issues you address. Your Google Search Console will show you your most visited pages.

Social signals can be beneficial too. What are people tweeting about on social media? Use a hashtag tool like Rite tag to figure out what hashtags people are using.

Keyword tools like SEMrush and LongTailPro can also be beneficial with figuring out what kind of content your audience is searching for. Quora and Reddit are another two excellent sources for figuring out what kind of problems your audience faces. They are both social sites where people can ask questions or start discussions. On Reddit, go to the main subreddit dedicated to your niche and see what the “Top” posts are about.

Also, look at comments people left on your blog post and see what they talk about. You can also ask your visitors what kind of content they want to see directly by creating polls to put in your email, on social media, or on your blog.

2. Focus On Buyer Intent Keywords

Finding high-volume, low-competition keywords will help you get traffic, but they won’t necessarily help you get conversions. Sometimes, it might be better to target a buyer-intent keyword with less traffic volume than a keyword that will bring you more traffic but fewer conversions.

Think about it. The search term “fruit juice mixer” might get a lot of traffic volume, but you don’t know for sure what those searchers are looking for. Some - perhaps most - of them will be looking to buy a fruit juice mixer. Others might be interested in knowing what a fruit juice mixer is or how to operate one (some may even be looking for recipes).

A pitcher of fruit juice

On the other hand, a search term like “the best fruit juice mixer for green drinks” or “where to buy a fruit juice mixer” shows more buyer intent, especially the latter example. The phrase “where to buy a fruit juice mixer” might get less traffic volume than “fruit juice mixer,” but you will likely get more conversions.

3. Write a Killer Headline

A killer headline is important because it will help you get more click-throughs and traffic from the search engines. The more traffic you have, the more conversions you will get.

However, it goes beyond that. If you have a killer headline that captures people’s attention, they will read more of your article and stay on your site longer, increasing the chances of them clicking on a call-to-action and making a purchase. A persuasive headline can also help in convincing readers that buying a fruit juice mixer or any other product or service is the right step for them and worth it in the long run.

4. Use Simple Words

It might sound counterintuitive, but don’t use complicated words in your articles. Perhaps you think it will make you look more authoritative or sophisticated, but the reality is that most people read at an eighth-grade level. Online, people are looking for quick information, and many are skimming through the articles they land on. They aren’t prepared and don’t have the time for an essay with hard-to-read words.

If you make it too difficult for your readers to actually read your article, your conversion rate may suffer. Your bounce rate might go up - in other words, more people might exit your page soon after landing on it.

5. Give the Juiciest Content In the First Paragraphs

It is essential to get your readers hooked in the first few paragraphs. Everyone knows the saying, “You only get one chance to make a good first impression.” However, did you know that first impressions online can be made within milliseconds? Viewers will often decide whether to stay on your page or leave based on the first few paragraphs.

If the first few paragraphs seem dull, many readers will leave. The same goes for if the first few paragraphs don’t demonstrate that the article will answer their questions or help them arrive at the solution they have been seeking. This goes back to our first tip, which is that you have to know what kind of content your readers are looking for.

By understanding the problems they are facing and the solutions they are looking for, you can get them hooked in the first few paragraphs.

However, it is essential not to give everything away in the first few paragraphs, or you will have a more challenging time getting them to stay on your page until your CTA pops up. While you may summarize an answer in the first few paragraphs, make sure to hint that there is a lot more to learn if they stick around.

6. Maximize Visuals

Visuals can help increase conversions on a landing page by 80 percent. People are visual by nature, and that is especially true online. Long blocks of text might be fine for a college essay but not for blog posts. Again, people are often only skimming through the posts, so it is vital to break up your text with images.

There are a few kinds of visuals you can include in your blog posts. Here are some of the most effective ones:

Stock photos

● Product photos

● Pictures you took yourself

● Memes (when appropriate)

● Comics (when applicable)

● GIFs (when applicable)

● Videos

● Infographics

You should include at least a few images per blog post. Try not to use free stock photos because they appear on many blogs online and don’t make you look unique. Get premium stock photos instead.

Infographics are essential because they help readers understand data or the benefits of a product in a quick, easy-to-understand manner. Memes and comics can help you make a point in a humorous way. Videos can also increase engagement, but embed them from Youtube instead of uploading them directly to your site (to save space).

7. Give a Sense of Urgency

One of the best, surefire ways to increase your conversions is by creating a sense of urgency. Scarcity creates value, as the saying goes, and creating a sense of urgency helps generate a feeling of scarcity (if the product might go out of stock, for example, people will feel the pressure to buy it now).

It also triggers what is known as FOMO, or the Fear Of Missing Out. That is a psychological fear that helps drive people to make purchases.

Man raising hand

There are a few ways to create urgency. For example, you might have a discount valid only for the next 48 hours. Perhaps you will be giving away only 100 copies of your book for free. You might be offering a free trial to the first 50 people who sign up using their credit cards. Be creative and find a way to create a sense of urgency.

Adding countdown timers to your pages can help create that sense of urgency.

8. Include Persuasive Calls to Action

Finally, make sure to include clear calls to action. You can include calls to action at the end of your blog posts and dispersed them throughout your blog post. You can also have them in your header, footer, or in a pop-up.

See how Progressive Web Apps (PWAs) can personalize your website visitor's user experience.

Using large CTA buttons can help make your call-to-action stand out. However, make sure that it is persuasive. Going back to our previous tip, you can use a sense of urgency to get more out of your CTA. For example, your CTA might go something like this: “Get Your Free Copy While Supplies Last!”

Wrapping It Up

So, there we have it: eight ways to make your content more persuasive and boost your conversion rates. To summarize, here is what you need to do:

1. Use social media and polls to figure out what kind of content your audience wants.

2. Use more buyer-intent keywords.

3. Write an excellent headline that helps increase conversions.

4. Avoid using complicated words.

5. Use the first few paragraphs to hook your readers.

6. Use more images, infographics, videos, and memes.

7. Create a sense of urgency.

8. Use bold CTAs.

I’d suggest going over your old content with these eight tips in mind and fixing them up. You never know - an old post that wasn’t bringing in any leads or sales might suddenly start performing well.

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