JGM
- Dec 31, 2020
- 2 min read

Email Marketing Works

Email marketing is the process of targeting your prospects and customers using email communication. This helps you boost conversions and revenue by providing subscribers and customers with relevant information to help achieve their goals. These goals should include a mix of branding and sales strategies.

Instructor presents best practices for Email marketing

When to Use Email Marketing

There are many ways to use email marketing — some of the most common including using the strategy to:

Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
Promote your content: Use email to share relevant blog content or useful assets with your prospects.
Market your products: Promote your products and services.
Nurture leads: Delight your customers with content that can help them succeed in their goals.
Build relationships: Build connections through personalized engagement.
Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.

Benefits of Email Marketing

There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.
On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
Two-thirds of customers have made a purchase as a direct result of an email marketing message.
Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.
When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.
Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.