Should you invest in digital marketing right now?

As the global economy reels from the impact of COVID-19, businesses are shifting strategies, being extra careful with cash, and preparing for the worst. Yes, businesses are going to struggle for a while but the reality is that businesses can thrive in downtimes. Many of the successful ones will invest in online marketing during the COVID-19 pandemic. We have experienced two major crashes (the dotcom crash in 2000 and the real estate crash in 2008). From our learning, we can tell you that best time to double down is when others are not.

As Warren Buffet once famously quoted:

"BE FEARFUL WHEN OTHERS ARE GREEDY, AND GREEDY WHEN OTHERS ARE FEARFUL."

With more people working from home, consumers are relying on the internet more than ever. And all we can say is -Now is the time for social distancing, not forgetting about online marketing. Eventually,COVID-19 will end and things will normalize. The US may have a few weeks left to ride out before the Corona virus is no longer a threat. Once life returns to normal, the need for law firms, doctors, restaurants, home services, and other businesses will fully resume.

The demand for essential goods and food has also skyrocketed and businesses like Walmart, Instacart, Amazon, Dominos, and others are hiring like crazy(more than 300K people) to keep up. The key here is not to press the panic button now and make a knee-jerk decision that might hurt your business. One such rash decision would be to halt your online marketing efforts. We know investing in online marketing can be intimidating during this time. But, by continuing your marketing efforts now, you are more likely to have an established presence when this uncertainty comes to end. Thus, your return on investment will be bigger by acting now.

Schedule a free consultation to discuss how you can utilize digital marketing channels for your business.